Found my first PayPerPost Opp through Facebook
The last couple of days I was using Facebook pretty intensely. Today, I received the latest PayPerPost newsletter and found out about the new PPP Facebook application, which I instantly installed. With the facebook app, you always have your current PPP opportunities directly in Facebook, which I have to admit is pretty neat. The Facebook app is already used by over 300 people.
So scanning the list of opportunities I found the opportunity of writing a review about PayPerPost for $20. So I thought I test-drive our American friends and take this opportunity :-).
PayPerPost pioniered the "paid blogging" industry and got a LOT of coverage. They did a Series A in October 2006 and raised $3 mio. Recently they did a Series B and raised another $7 Mio. They’re apparantly reaching 40’000 bloggers and will do approximately $5 mio in revenue this year.
Their reality show RockStartup is usually pretty fun to watch. I haven’t missed an episode yet:
episode 1: The Setup
(…)
episode 31: Evil Ted
What doesn’t seem very exciting are the current earnings. The $20 opp was the only reasonable one I saw. All the other opportunities range from $5 to $6 which is not exciting at all. For this kind of money you can’t really expect that the bloggers will do reasonable research and put a lot of work into their postings. For customers these rates might be very good, since you can get over 100 postings for $1000, but for such a system to work it has to be fair for both the customers and the bloggers – or quality of the end result might suffer.
Tags: paid posting, payperpost, sponsored posting
Categories: Entrepreneurship
August 1st, 2007 at 11:41
Remo,
Agree that the price per post certaily influences the amount of ‘protocol’ that can be followed. However, this places emphasis on human intervention for the screening activities and will reduce margins, or increase prices as well.
Personally, I think that smaller fees might balance between the willingness to write about a subject and the willingness to make some pocketmoney better.
It will narrow the scope of the type of assignments that are suitable, but does allow you to optimize processes for this type of assigment. New product launches seem like very concrete case that may work. Bloggers are rewarded partly already by receiving a free product, or a product that is not yet widely available.
Best,
- Stephan