Remo's Blog

Finally I’ve been able to check out Hulu (see company profile) while I’ve been in the US. I have two words for you: It rocks!

• Hulu is NBC Universal and News Corporation’s online video joint venture.
• Hulu raised $100 million in Series A financing from Providence Equity Partners
• Value Proposition: Free first class TV-Shows & Movies like Ice Age
• Excellent flash player (very high quality): There are two quality-options. High-quality is just like watching a DVD.
• 2-3 ads (15-30sec) –> this is the place where the TV advertising budget will be going! The industry finally understood how the digital market works. Other Example: ABC.com Full Episode Player
• To increase the video-ad effectiveness a small banner of the advertiser is placed next to the flash player
• Web 2.0 features: Embed it, Email to Friend, Share with Friends
• The name “Hulu” is fantastic! I wonder how much they paid to find and secure this name.